2023
Role: Visual Designer
Agency: R/GA

Press: AdAge, AdWeek, Marketing Dive, Media Post, Business Wire

/ Campaign Design
/ Branding

The Suberbowl File


Most Americans don’t even start thinking about their taxes until April. But two months before taxes were due, we got them talking by turning a super-sized cultural moment into a super-sized tax movement. The TurboTax Super Bowl File served as an opportunity for viewers to make their million dollar move by starting their taxes during the Super Bowl for a chance to win $1 million. Brought to you by the lovely and incredibly talented, Quinta Brunson, (an avid TurboTax customer for the past 10 years) who showcases just how easy it is to connect with a TurboTax expert and make your biggest move yet. 








Credits: Global CCO: Tiffany Rolfe | CCO, US: Shannon Washington | Group Creative Director: Ryan O’Keefe | Group Executive Design Director: Han Lin | Creative Directors: Katie Yoder, Spencer Cook, Katie Edmondson, Pawel Rokicki, JP Gonzalez | Associate Creative Directors: Natalie Rojas, Rémy Law | Senior Art Director: Emma Kasarsky, Andrey Ter-Grigorian | Senior Copywriter: Mac Scherwin, Colin Hodges | Visual Designer: Roberta Nicastro, Lillie Laurier | Junior Visual Designer: EunSoo Kim, Seamus Deegan | SVP Executive Strategy Director, US: Yael Cesarkas | Executive Director, Media & Connections: Daniel Morosi | Group Strategy Director: Kaitlyn Frysztak | Director of Marketing Sciences: Zack Mirsberger | Strategy Director: Mariana Revilla | Senior Strategist: Patty Suarez | Senior Connections Planner: Samantha Sacks | Senior Connections Planner: Zena-Marie Acholonu | Junior Strategist: Julie StFelix | Analyst: Katie Joyce | VP Managing Director: Joe Ladd | Group Account Director: Parry Rominger | Management Supervisor: Dominique Appel | Account Executive: Nafisa Hassan | Account Coordinator: Chadd Pouge | Executive Production Director: Jeff Skutnik | Senior Producer: Abby Tarver | VP Head of Content Production, US: Jesse Brihn | Director, Print Production: Erica Jensen | Executive Content Producer: Purvi Sheth, Lauren Powzyk, Steve Intrabartola | Content Producer: Mike Tockman | Executive Director, Business Affairs: Lynda Blaney-Smith | Senior Manager, Business Affairs: Miriam Hughes
©ROBERTA.N Boas vibes