Roku Campaign
Roku steadily became one of the most popular streaming options for cord cutters. They reached out to R/GA to develop and design their first-ever mass awareness marketing campaign to capture consumers' attention and drive consideration of the brand. The “Ok, Roku does that.” campaign highlights the products innovation, ease of use and simplicity it offers TV lovers in a broad advertising campaign across TV streaming, traditional pay TV, out-of-home, and social media marketing in the U.S. and Canada.
Credits: VP, Executive Creative Director: Bryan Gregg | Creative Director: Kevin Koller | Associate Creative Director, Design: Benjamin Parisot | Associate Creative Director, Design: Mike Wilgus | Associate Creative Director, Copy: Yuriy Mikhalevskiy | Associate Creative Director, Copy: Scott Steele | Associate Creative Director, Visual Design: Jenn Ma | Associate Visual Designer: Roberta Nicastro (me) | Senior Art Director: Gabe Valente | Motion Design Director: Felipe Mahalem | Motion Designer: Natalia MoinFanner | Director, Concent Producer: Erica Jensen | Senior Content Producer: Patrick Gosse | VP, Executive Strategy Director: Yael Cersarkas | Strategy Director: Kaitlyn Frysztak | Senior Strategist: Sunny Lee | VP, Managing Director: Cara Watson | Managing Director, Client Services: Chad Wilson | Account Director: Parry Rominger | Management Supervisor: Paige Poulsen | VP, Executive Production Director: Julie Andrews | Executive Producer: Chris Stoddard | Executive Producer: Christine Lopez | Producer: Sue Villegas