Shopify New York
![](https://freight.cargo.site/t/original/i/4919d3f3fcbd0609b7e2d2dc97d961b60528141b4081ac67d76d60408e2f82fe/ShopifyNY_Retail_Storefront.jpg)
To honor the vibrant entrepreneurial spirit of the city, Shopify opened up their first retail space in New York, supporting the city’s small business community through workshops, one-to-one support, and resources.
Working with the Shopify Spaces team to construct a physical, inspiring environment, we created a unique identity for Shopify New York that reflected the city’s energy and culture. To drive awareness for the new space, we developed a campaign inspired by the infamous NY Post op-ed claiming “New York City is dead forever.” Highlighting Shopify merchants from all five boroughs, we demonstrated that the city is not only not dead but doing a whole lot.
Shopify Campaign
![](https://freight.cargo.site/t/original/i/4b20a9a4cfa9168dc649d343814a1181dd1499a9f68699271a7ed980fcc6ef51/ShopifyNY_Campaign_3.jpg)
![](https://freight.cargo.site/t/original/i/2cdc11668f9f15d12626854bfef37de1f0749132fc9db901595f807068cd2ff5/ShopifyNY_Campaign_1.jpg)
![](https://freight.cargo.site/t/original/i/128da3853d8e6c96c500add6389fc993274942d6635a65800d379b84af385d5a/ShopifyNY_Campaign_2.jpg)
![](https://freight.cargo.site/t/original/i/3afc8348219c210c648eeb306e416ee0c507e3b7d69e33c872f8507432e41293/ShopifyNY_Campaign_4.jpg)
![](https://freight.cargo.site/t/original/i/bda661a6c9fcd093a2fbe3c7692ebfce0021f22428d7eba7bd3ed7c074b7578a/ShopifyNY_Campaign_DoingIt.jpg)
![](https://freight.cargo.site/t/original/i/3ae9eac4ac61645564bb82b4fa904fbd9f45340f86f15cbe7ff551469ae49df0/ShopifyNY_Campaign_5.jpg)
![](https://freight.cargo.site/t/original/i/fd2c572736753ae0a73abdb0df43c8ac308a4f1db890218d49aa1c183b3f57fa/ShopifyNY_Campaign_6.jpg)