Brand Campaign
Retail Design
Web Design

Agency: R/GA
Press: Hypebeast, WWD

Shopify New York

To honor the vibrant entrepreneurial spirit of the city, Shopify opened up their first retail space in New York, supporting the city’s small business community through workshops, one-to-one support, and resources.

Working with the Shopify Spaces team to construct a physical, inspiring environment, we created a unique identity for Shopify New York that reflected the city’s energy and culture. To drive awareness for the new space, we developed a campaign inspired by the infamous NY Post op-ed claiming “New York City is dead forever.” Highlighting Shopify merchants from all five boroughs, we demonstrated that the city is not only not dead but doing a whole lot. 

Shopify Space

Shopify Campaign

Shopify Website

2021 © Roberta Nicastro
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